EDUCATION OF POPULATION OVER 25 YEARS OF AGE • Highschool Graduate or Higher....93% • Bachelor’s Degree or Higher....34%   CONSUMERS • Population....132,571 • Average Household Income....$79,669

AGE GROUP DISTRIBUTION • 0-4....8.3%....10,971 • 5-14....18.6%....24,715 • 15-19....10%....13,230 • 20-24....7.6%....10,062 • 25-34....13.2%....17,515 • 35-44....16%....21,170 • 45-54....13.9%....18,452 • 55-64....7%....9,318 • 65 and over....5.4%....7,148

BENEFITS • Directories are generally delivered to the door of the business and residences. • Additional copies are available at area locations listed in the directories.  • Delivery is audited by telephone surveys.

DELIVERY METHODS • Distributing 47,000 directories • Targets Advertising to Local Trade Area • Complete White and Yellow Pages in One Book • Affordable Advertising to Fit Your Budget • Convenient, Easy-to-use Directory DIRECTORY SCOPING Market areas are determined by the advertiser’s and users’ information needs, consumer habits, traffic patterns, and political boundaries.  Information is also gathered from area chambers of commerce, business leaders, and consumers.