ZIP CODE DISTRIBUTION 84108 84109 84106 84105   COUNTY DISTRIBUTION Salt Lake County   COMMUNITY LISTINGS IN DIRECTORY Sugarhouse Foothill Area

BENEFITS •  Distribution count will be Distributing 21,000     directories •  Targets Advertising to Local Trade Area •  Complete White & Yellow Pages in One Book •  Affordable Advertising To Fit Your Budget •  Convenient, Easy-to-Use    EDUCATION OF POPULATION OVER 25 YEARS OF AGE

AGE GROUP DISTRIBUTION • 0-4....6.7%....9,755 • 5-14....13.3%....19,242 • 15-19....7.6%....11,041 • 20-24....8.5%....12,333 • 25-34....13.8%....20,021 • 35-44....13.6%....19,675 • 45-54....12.7%....18,472 • 55-64....8.8%....12,829 • 65 and Over....15%....21,679

CONSUMERS

DELIVERY METHODS Directories are generally delivered to the door of the businesses and residences. Additional copies are available at area locations listed in the directories. Delivery is audited by telephone surveys. DIRECTORY SCOPING Market areas are determined by the advertisers 'and users' information needs, consumer habits, traffic patterns, and political boundaries. Information is also gathered from area chambers of commerce, business leaders, and consumers.