CONSUMERS • Population.....145,047 • Average Household Income.....$100,263 EDUCATION OF POPULATION OVER 25 YEARS OF AGE • Highschool Graduate or Higher....93% • Bachelor's Degree or Higher....40%

AGE GROUP DISTRIBUTION • 0-4....6.7%....9,755 • 5-14....13.3%....19,242 • 15-19....7.6%....11,041 • 20-24....8.5%....12,333 • 25-34....13.8%....20,021 • 35-44....13.6%....19,675 • 45-54....12.7%....18,472 • 55-64....8.8%....12,829 • 65 and Over....15%....21,679

BENEFITS • Distributing 32,000 directories. • Targets Advertising to Local Trade Area. • Complete White & Yellow Pages In One Book • Affordable Advertising To Fit Your Budget • Convenient, Easy-To-Use Directory

DELIVERY METHODS Directories are generally delivered to the door of the businesses and residences. Additional copies are available at area locations listed in the directories. Delivery is audited by telephone surveys. DIRECTORY SCOPING Market areas are determined by the advertisers'and users' information needs, consumer habits, traffic patterns, and political boundaries. Information is also gathered from area chambers of commerce, business leaders, and consumers.