EDUCATION POPULATION OVER 25 YEARS OF AGE • Highschool Graduate or Higher............87% • Bachelor’s Degree or Higher.................22% HISPANIC SECTION STATISTICS •Total Hispanic Population ....23% ....22,059 • People 5 Years & Older that Speak Spanish at Home.... 9.2%.... 8,880

CONSUMERS • Population 96,049 • Average Household Income $52,013 AGE GROUP DISTRIBUTION • 0-4... .8.5%....8,164 • 5-14....13.2%....12,669 • 15-19.... 7.8%...7,455 • 20-24....11.8%....11,309 • 25-34.... 17.2%....16,481 • 35-44....13.2%....12,705 • 45-54.... 10.9%....10,472 • 55-64....7.3%....6,983 • 65 and over.... 10.2%....9,811

BENEFITS • Distributing 30,000 directories • Targets Advertising to Local Trade Area • Complete White and Yellow Pages in One Book • Affordable Advertising to Fit Your Budget • Convenient, Easy-to-use Directory

DELIVERY METHODS Directories are generally delivered to the door of the business and residences.  Additional copies are available at area locations listed in the directories.  Delivery is audited by telephone surveys. DIRECTORY SCOPING Market areas are determined by the advertiser’s and users’ information needs, consumer habits, traffic patterns, and political boundaries.  Information is also gathered from area chambers of commerce, business leaders, and consumers.